What is customer service Essay Example for Free

What is customer service Essay Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again. Every business should remember that customers are the factors, which affect demand for the product. It is one of the greatest importance, therefore, for the organisation to know its customers- who they are, what they need and how it can satisfy those needs. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the official elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for. Introduction to Sainsburys Sainsbury is a high class retail store that supplies to a wide range of products mainly dealing with foods but now, starting to increase the companys gross profit by dealing in an even wider range of products including household products, health, beauty, alcohol and cigarettes and currently starting to build a reputation in the clothes retailer. They also to compete with the likes of Bp and Esso by opening up over 250 petrol stations all over the UK. Sainsburys was founded by John James and Mary Ann Sainsbury in 1869, they first launched their first Sainsbury store in Dury Lane as a small dairy store, it quickly became popular because the economic wealth in the area was at an all time low and by the new Sainsbury store offering low prices it became one of shoppers favorites. As the stores success grew so did the branches open up on higher class high streets like in Islington and Kentish Town further growing and then becoming a Public Limited Company (PLC) which now owns over 500 branches across the UK. Types of Customer Lordly Customers Lordly customers like to be treated as special and important. How they are treated is often just as important to them as what they are buying. They are impatient. They will refuse to wait in lines or queues, even if it means not buying what they want. Their time is valuable. If they have questions they want them answered right away. They are status conscious and like to be seen as powerful and up to the minute. They do little research before they buy and often buy on impulse. They treat staff as just there to serve them and have little interest in staffs feelings or problems. They are not afraid to complain and can do so loudly. They are not interested in the systems that shops may have. They believe that rules are made for other people. Logical Customers Logical customers are interested almost exclusively in what they are buying. They are after the best deal and expect staff to be able to answer technical questions logically and factually and to be experts in what they are selling. If problems arise, they want a properly detailed explanation of what will be done. They retain receipts and often the external wrapping so that they can return faulty goods according to the system. They take note of special offers but they never buy on impulse. They usually study the consumer magazines and check prices in different places before they buy. They ignore the fact that staff are people. They will put up with indifferent service to get what they want the right price. If they complain, they may well invoke the law! Friendly Customers Friendly customers see buying as just another human inter-action. They prize friendliness and like it when people use their name. They like the warmth of a welcome and a smile. They prefer small shops and hotels where they can become known and where they can more easily get to know staff. For them, the way that the purchase is sold is almost more important than the product itself. They like to think of staff as friends and they are willing to help out if staff have problems. They will often make decisions based upon the staffs recommendations. They are influenced by people they like, particularly their close friends and trust others to give them good advice. They hate to complain and feel badly, and personally, let down if things go wrong. They can have very high standards of behaviour General Public This is anyone who might want to buy a particular good or service. This category includes passing trade and regular customers. Passing trade- Customers who might come into a shop or call on a service provider because they happen to be in the vicinity or want to try a new supplier Regular customers Those who use the same supplier time and time again.

autism Essay examples -- essays research papers

Autism Research Paper   Ã‚  Ã‚  Ã‚  Ã‚  Autism is a neurological disorder that was identified by Dr. Leo Kanner 50 years ago. Autism can affect someone very mildly or severally and it can effect language, communication, and/or gross motor skills. It is the most devastating disorder a child could have and it also is devastating for the family. There is no medicine and no cure for autism but there are glutton free diets that help.   Ã‚  Ã‚  Ã‚  Ã‚  People with autism can look normal but they lack communication skills and are withdrawn within there own world. Many people with autism usually have rituals or they do the same thing constantly which makes them need constant supervision from their parents or state agencies. Children with autism usually don’t ever use creative or imaginative play. They also need to be taught everything that they know. There is an estimated 400,000 autistic people in the U.S. from any ethnic or racial background. The social, emotional, and financial costs of autism to the family and to state or federal agencies is very high. Autism affects its victims in a wide variety of ways. Some do well in special supportive environments, other are completely independent and function fairly well, and still others may never learn to talk or be able to work or live independently. It is common for an autistic person to avoid being touched because of a strong sense of touch. A light touch to most people may hurt an autistic person. Yet some a...

Pros and Cons of Fast Food Essay

The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita, Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling cheap affordable food for all became the foundation for all the fast food places that were founded soon after. Places that include, Kentucky Fried Chicken in 1930, McDonalds in 1940, In-n-Out in 1948, Burger King in 1954, and Wendy’s in 1969 along with others became the well known cheap eateries that we have here today. All this fast food although cheap, they have clearly had a well documented negative effects of it as well. As more and more fast food appears and gets advertised in our lives it drives people to want to go and get some but causes the average weight of people to go up because of it and also leads to the fast food industry to make money off of it too. The fast food industry has its goods and consequences but ultimately it comes down to what position you are looking at the industry from to really identify your viewpoint. For example if you were a person looking for a job and all you could get was a job at McDonalds, you would think that the industry is good because you make money off of it. But if you were a person who has become obese as a result of eating too much fast food, you might not be a big fan of the fast food industry. There are many arguments that can be made for the fast food industry because of all the good that it provides to people. The first benefit that it has is that it provides cheap food to people since back when it first started it cost 5 cents at White Castle per burger and nowadays basically every place has a dollar menu like McDonalds or a value menu like Burger King. I’m not sure how long that the dollar menu will last with how the price of everything in the world is getting more expensive as time goes on, but I’m sure that it’ll stay at around a dollar or two so that it’ll be a lot cheaper then anything else for a long time. Another benefit of the fast food industry is that the food that it provides is quite convenient because it is so quick to make for us to be able to eat unlike restaurants so that it is a lot better for those who are on the go and need to eat very quickly at the place or even order through the drive-thrus available at most if not all fast food places if they want to save even more time to eat in the car. Another benefit of the fast food industry that some people may overlook is the employment opportunities it creates for people. According to howstuffworks. com, as of today there are about 2. 4 million workers that work in the fast food industry which his quite a large number. These jobs, although small, provide a steady source for those who work there to support their families, and I’m not too sure that all of the people employed within the fast food industry could find other jobs. A last minor benefit of the fast food industry is how they are adapting because of all the criticism they receive about fast food being unhealthy, places like McDonalds started serving things like fruits, salads and milk to stop a bit of the negative opinions. The main argument against the fast food industry is the health issues that result from eating the fast food. All the fast food is and has been for a while assembly line made. We don’t always know what the fast food is made of; it could be filled with random meats that we might not quite like if we ever find out. Fast food is usually higher in things like fat, oil, calories and sugar. All the nutrients get fried out of the food and eating a lot will result in many problems, like obesity, heart disease, high blood pressure and joint problems. According to Buzzle, people who live within walking distance of a fast food restaurant are 13% more likely of suffering a stroke then those who don’t. According to Ehow. com 33% of Americans are obese and a lot of it stems from the doubling of fast food restaurants since 1970. Simply put, if you eat a lot of fast food bad things will likely happen to you. Fast food also has a negative effect on our environment as well because the factory produced fast food is said to have a big impact on our environment causing a lot of damage and a lot of people consider it a major contributor to global warming. And according to EHow, they quote the EatingWell Magazine that worldwide meat production is said to emit more greenhouse gases then all the transportation and industrial processes combined. Another argument against the fast food industry would be that fast food industries are also being considered as a factor for making families spend less time together because people just want to eat quick and leave thus reducing the amount of family time that people get together. All in all just like everything else in the world, the fast food industry has its pros and cons. The pros of it would be that the food is cheap, the food is convenient to get and eat, and that it provides a lot of jobs for people. The cons would be that it’s bad for your health to eat, its bad for the environment to make and may likely decrease the amount of family time that families can get. I believe that these really balance each other out, but it really depends on the point of view of the individual as to whether they like or dislike the fast food industry. In the end opinions may differ, but it’s really up to you to decide. Reference Page: 1. Bose, D. (2012, March 9). Advantages and Disadvantages of Fast Food. Buzzle. Retrieved September 18, 2013, from http://www. buzzle. com/articles/advantages-and-disadvantages-of-fast-food.html 2. Maire, L. (n. d. ). Pros & Cons of Fast Foods | eHow. eHow | How to Videos, Articles & More – Discover the expert in you.. Retrieved September 18, 2013, from http://www. ehow. com/info_8006832_fast-foods-pros-cons. html 3. Tannebaum, K. (n. d. ). Fast Food History – Original Fast Food Locations – Delish. com. Recipes, Party Food, Cooking Guides, Dinner Ideas, and Grocery Coupons – Delish. com. Retrieved September 18, 2013, from http://www. delish. com/food-fun/fast-food-history#slide-3 4. Wilson, T. V. (n. d. ). HowStuffWorks â€Å"The History of Fast Food†. HowStuffWorks â€Å"Science†.

A Beautiful Mind Is Centered On The Character Named John...

A Beautiful Mind is centered on the character named John Forbes Nash. Nash was a bright and intelligent mathematician. He started his career at Princeton University. Nash was a math graduate, who was widely recognized by others for his smartness. John was socially awkward and spent a lot of his time trying to come up with an innovative math equation. The importance of Nash’s work he did four decades earlier received recognition and in 1994 he received a Nobel Peace Prize. Going mid-ways in the movie, you start to see that a lot of the situations and things John portrays, are only created illusions of his mind. From there, you start to see how John fits the signs and symptoms of having schizophrenia. The DSM-5 Criteria for Schizophrenia are as follows: A) Two( or more) of the following, each present for a significant portion of time during a one month period (or less if successfully treated) At least one of these must be 1, 2, or 3: 1) Delusions 2) Hallucinations 3) Disorganized speech (i.e. frequent derailment or incoherence) 4) Grossly disorganized or catatonic behavior 5) Negative symptoms (i.e. diminished emotional expression or avolition) B) Significant portion of the time since the onset of the disturbance, level of functioning in one or more major areas, such as work, interpersonal relations, or self-care is markedly below the level achieved prior to the onset (or when the onset is in childhood or adolescence, there is failure to achieve expected level of

Is Writing A Learned Skill Or An Innate Gift Essay

Is writing a learned skill or an innate gift? â€Å"The secret of becoming a writer is to write, write and keep on writing† (Ken MacLeod). Writing is a beautiful art and people think it is a gift that only some possess. I would say, writing is both a learned skill and a gift possessed. Indeed, writing is a combination of natural aptitude and hard work. Writers develop a natural aptitude for writing in a process with hard work but no one is born as natural writer. More importantly, writing is pivotal type of effective communication. The words we write on a paper is our thoughts filled with our beliefs. Writing is a communication that is required in all types of career fields. Experienced writers use the writing process to produce an effective piece of writing. The writing process involves the stages of prewriting, drafting, revising, editing and proofreading. To begin with the prewriting stage, it consists of different types of techniques and strategies that aid in effectively writing. Prewriting includes cluster maps, outlines, journal writings, free writings, and brainstorming. Prewriting is the first step you will be working on that leads to effective writing. I use clustering maps to get ideas related and extract new ideas from main points. Freewriting is also another potent strategy that the writer can write everything that comes to his/her mind and later revise and edit that it focuses on the crucial point of the essay. Again, there are a lot of strategies that a writerShow MoreRelatedWhy Are Learning A Second Language?945 Words   |  4 PagesBehaviorist believe that children learn by imitating what they hear and developing the corresponding skills. They believe that students who are learning a second language take the skills they know from their first language and relate them to concepts they are learning in the second language. When doing this the students will have a positive transfer and a negative transfer of concepts. 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Essay Pros and Cons of Using a Case Study in Research

Introduction Case Study Case study research is an investigation of a â€Å"bounded system† or a case or multiple cases over time through detailed, in-depth data collection involving multiple sources of information (e.g., observations, audio-visual materials, reports, etc.) (Creswell, 1998). During data collection, Yin (1989) recommended six types of data collection for case studies: 1) documentation; 2) archival records; 3) interviews; 4) direct observations; 5) participant observations; and 6) physical artifacts. Case studies are bounded as they are reflective of a particular program, event, individual, or activity being studied at a particular place and time. Thus, Merriam (1988) described a case study as â€Å"an examination of a specific†¦show more content†¦There is occasionally reluctance for research consumers to give credence to the results of a case study if the message is disputed due to the limited number of subjects involved. Depending on the scope of the research, th e subject studied may not be completely forthcoming with the information they provide the researcher, thus impacting the internal validity of the research. In addition, if the subjects being studied know they are being watched, they may alter their behavior, thereby causing the findings to be flawed. In addition, there may background information on a subject, which is not known as a result; may impact the results of the findings. Additionally, the researcher gives up a certain amount of their control other variables when conducting a case study. Case studies are valuable in the fact they allow detailed research to be conducted on a limited research population. Therefore, this research is very specific and in-depth and contains very detailed written records about a subject. However, this causes the report surrounding the study to become very extensive and often difficult for the reader to digest. 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Essay on Malaysian Market

Question: Write an essay on "Malaysian Market". Answer: Place: The distribution of Breeze in Malaysia is intensive in nature. This indicates that the product is distributed and made available in a large number of stores in order to cover and dominate the market. This is also done to enhance Breezes image as a premium detergent brand in the minds of its customers and get substantial support from their retailers. When a product is offered in a huge number of stores, the customers have the privilege to get the product whenever and wherever they want it (Sharma 2013). Intensive distribution of Breeze will reduce the time spent by the customers in looking for the stores, and also ensures convenience in purchasing so that they are able to avail the services related to the product. As the product intensity increases for Breeze, the consumers will perceive more value for the product as more place and time utility is created. The increased value further leads to better customer satisfaction, brand loyalty, and brand equity. It should be noted that positive brand associations are directly related to the customer's satisfaction with the product, which, in this case, can be done through effective distribution strategy of breeze (Kellner et al. 2013). Breeze by Unilever has its marketing channels widely distributed around Malaysia. Retailing of the product is done efficiently, and Breeze is easily available in all the departmental stores, supermarkets and chain stores all over Malaysia. The shelf space allocated ton a product enhances its display values, visibility and gives its a different identity among the rest of the products kept in a store. Allocating enough shelf space to Breeze detergents is one major component of Unilevers distribution strategy for Breeze. It is a proved fact, which has been researched over the years that shelf displays increase the sales of a branded product within a store. If a product is under-allocated or improperly placed in a store, it could ruin the products future. Therefore, it is imperative for the company to strategically place its products in stores (Abbas et al.2015). Unilever pays a significant amount to stores to get premium shelf space in their stores. The primary goal with respect to this is to increase the sales of their product and earn more profit. Unilever spends nearly 20% to 30% of its promotion budget of Breeze in allocating attractive shelf spaces for breeze. Figure 1: Retail Marketing Strategy Figure 2: Distribution model Promotion A successful product will fall flat if it is not communicated to the target market. A company has to indulge in promotional activities if it wants its customers to buy the product and hence, generate profits. Apart from the conventional methods of promotion, which includes personal selling and direct marketing, the company makes huge investments in advertising as well as public relations to promote its detergent brand, Breeze. Unilever Breeze reaps full advantage of this new medium of promotion by investing time and money for the promotion of its products through the social media. Breezes presence on the social media sites like Facebook, Instagram and Twitter are very strong, and its social media team makes sure that they regularly interact with its customers (Hollebeek et al. 2014). This enables them to get first-hand feedbacks from the consumers and gives them the opportunity to rectify any grievances that the customers have towards the product. Breeze launches innovative ads on Youtube and Facebook that have gone viral throughout Malaysia. The promotional team comes up with attractive contests, which entices the consumer to participate to win exciting prices. At breeze, it is believed that stains are good for children. Keeping a perspective like this, they indulge in a number of activities dedicated only to the kids. Apart from the conventional advertising, they invest their budget in carrying out promotional activities that is targeted at kids and their mothers. Their campaign is built around enhancing the social skills of kids and boosting their self-confidence. Unilever also n though practices price promotions like discounts and direct reduction in price (Colicev et al. 2016). This is done to activate the sales of its products. Even though the profit margin is lowered per unit of the product, the profit is increased owing to additional sales. Free trails and Samples of Breeze detergent is offered to the new customers to entice them to use the product (Hollebeek et al. 2014). This is the most effective promotional technique adopted by the brand because this is a proven method of generating trials among the customers. Offering gifts to its customers is also a promotional technique embraced by Unilever. The gifts are linked to the brand entity of breeze and are a successful method of enhancing brand loyalty among the customers. References: Abbas, A., Imam, A. and Alvi, A.K., 2015. EFFECT OF SHELF SPACE OPTIMIZATION ON CONSUMER DECISION MAKING. Science International, 27(1). Colicev, A., OConnor, P. and Vinzi, V.E., 2016. Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value. Service Science, 8(2), pp.152-168. Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), pp.149-165. Kellner, F., Otto, A. and Busch, A., 2013. Understanding the robustness of optimal FMCG distribution networks. Logistics Research, 6(4), pp.173-185. Sharma, N., 2013. Marketing strategy on different stages PLC and its marketing implications on FMCG products. International Journal of Marketing, Financial Services Management Research, 2(3), pp.121-136. Valenzuela, A., Raghubir, P. and Mitakakis, C., 2013. Shelf space schemas: Myth or reality?. Journal of Business Research, 66(7), pp.881-888.